What we collect
- When you log in: your email address (or mobile number), and when you first logged in and last visited. We keep this as your website account so you can see your orders on any device.
- When you order: your name, mobile number and, for home delivery, your delivery address.
- When you save a wishlist: your mobile number, so we can remember your saved pieces.
- When you write a review: your name, rating, review text, an optional photo and an optional phone number.
- In your browser: the items in your bag and wishlist are kept in your own browser's storage so they're there when you come back. When you log in, a secure login cookie keeps you logged in on that device until you log out, or for up to 6 months without a visit.
- Messages we send you: a record of each login code or message we send (who it went to, when, and whether it was delivered — never the code itself), kept for 90 days to help if a message doesn't arrive.
Payments
Payments are processed securely by Razorpay. We never see or store your card, UPI or bank details.
How we use it
- To process, pack and deliver your order, and to contact you about it.
- To let you log in with a one-time code and see your orders, or check an order using your order number and mobile number.
- To keep your wishlist across visits and devices.
- To show approved reviews on our site — your name, rating, text and photo only. We never publish your phone number.
Offers and new arrivals
When you create an account, we'll send you offers and news about new arrivals, as we tell you on the login screen. You can stop them at any time: switch off "Send me offers & new arrivals" on your account page, or contact us, and we'll stop. If you've switched them off, we won't switch them back on. Messages about your login and your orders aren't marketing, so they're always sent.
Who we share it with
Only who's needed to fulfil your order and run your account: our delivery partners (name, mobile number and address, to deliver your parcel), Razorpay (to take your payment), and the email and SMS services that deliver your login codes (your email address or mobile number). We do not sell or rent your information, and we don't use advertising trackers on this site (we use Google Analytics only to count visits — see "Website analytics" below).
Other services on this site
Our fonts are loaded from Google Fonts, and the payment window is provided by Razorpay; these services receive standard technical information (such as your IP address) when your browser loads them.
When you enter a PIN code to check a delivery date or fill in your address, only that PIN code is sent to India Post's public PIN code service to look up your city and state.
Website analytics
We use Google Analytics to understand how people use our website — for example which pages and products are viewed, what is searched for, what is added to the bag, and how many visits lead to an order — so we can improve the site and our collection. It uses cookies and receives technical information such as your device and browser type, approximate location (city level) and the pages you visit.
We never send Google Analytics your name, mobile number, email address or delivery address, and we have switched off Google's advertising features (Google signals and ad personalisation). Analytics data is kept for 14 months.
To stop it, you can block cookies for this site in your browser, use a tracker blocker, or install Google's Google Analytics opt-out add-on. The site works the same either way.
Your choices
You can ask us what information we hold about you, or ask us to correct or delete it, by contacting us. You can also ask us to delete your website account: we'll remove it and log you out on every device. We keep order records as long as we need them for accounting and legal requirements, even after an account is deleted.
On your account page you can also log out, or log out of all your other devices if you lose a phone.
Grievance Officer
For any question or complaint about your information, write to our Grievance Officer, Puja Agarwala, at admin@esari.in, or by post to ESARI, VIP-50, VIP Colony, IRC Village, Bhubaneswar, Odisha 751015. We acknowledge complaints within 48 hours and aim to resolve them within one month.
Last updated 23 October 2026.